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Texture and Health The Reshaping of the Extruded Snacks Market
The extruded snacks market is undergoing a significant transformation, moving beyond simple indulgence to embrace health and functional benefits. Driven by busy modern lifestyles and the increasing tendency toward on-the-go consumption, consumers are actively seeking 'better-for-you' snack options. Extrusion technology allows manufacturers to innovate rapidly, creating products that are often low in fat, gluten-free, and rich in high-demand ingredients like plant-based proteins and whole grains. This versatility is meeting the consumer desire for snacks that deliver both satisfaction and nutritional value.
A major trend is the focus on innovative textures and appealing mouthfeel. Extruded ingredients, such as rice crisps, soy protein crisps, and pea protein disks, allow brands to craft unique snack experiences—from satisfyingly crunchy bites to crispy finishes. This sensory appeal, combined with a clean-label and functional profile, is crucial for market success. Consumers, especially millennials and the working class, are not willing to compromise on taste or texture, making product innovation…